LUCASTON PREMIUM x CUTAWAY
VIP Cherry Gift Box

Art Director - Midnight Design
Design - I Chan Su
Photography - Mo Chien
Print - 九水印刷
Paper - 大亞紙業
Typeface - 文鼎字型
Client - Cutaway 卡個位

以「世界頂級櫻桃」著名的 伊嚐 LUCASTON PREMIUM 與 卡個位 Cutaway 攜手聯名出品伊嚐貴賓櫻桃禮盒，產於塔斯馬尼亞島嶼的純淨土地，透過365天細心培育，被譽為一生必嚐的美味。包裝設計以簡約現代的幾何線條直觀描繪櫻桃的造型輪廓，在二維的視覺表現下呈現三維的立體效果，色彩以整體暗色系體現高級質感，打造優雅卻不失張力的氛圍，讓產品與受眾之間建立清晰強烈的第一印象，提升品牌於市場的記憶點。六粒裝的盒裝形式，透過扇葉般的卡榫設計能適當地保護櫻桃本身，並安排精緻的份量將產品的市場等級劃分出來，讓貴賓們收到後是方便能隨時享用的情境；禮盒以綠色緞帶固定，並附上紅色櫻桃造型的卡片進行收尾，除了呼應內容物本身，同時完善了開箱的儀式感，使受禮者能感受御用精緻的頂級體驗。

Known as the "World's Top Cherry", World’s Finest LUCASTON PREMIUM and Cutaway have collaborated to launch the World’s Finest VIP Cherry Gift Box. Growing up in the pure land of Tasmania Island through 365 days of careful cultivation, the cherries are credited as a must-try delicacy. For the packaging design, simple and modern geometric lines intuitively depict the shape and outline of cherries, presenting a three-dimensional effect in 2D drawing. The overall color scheme adopts dark color to form luxury texture, create an elegant yet high-class atmosphere, and establish a clear and strong first impression between the product and the audience. The giftbox contains six pieces of cherries. With a fan-shaped tenon design, each cherry can appropriately be protected. The exquisite portion of cherries makes the product stand out from the crowd, making it convenient for the distinguished guests to enjoy the luxuriousness at any time. The giftbox is tied up with a green ribbon and attached with a cherry-shaped card to be corresponded with the contents of the box. It allows the gourmets to experience a top-notch experience of pleasure.